On January 18, 2019, The FDA threatened to remove all e-cigarettes from the market if they do not stop targeting youth. FDA commissioner Scott Gottlieb stated that if increases in e-cigarette use continue to rise as they did in 2018, the entire category of e-cigarette and vaping products will be removed from the shelves. Gottlieb blames the rise in use to the increased availability and convenience of e-cigarettes.